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Case · KROFH

KROFH. From digital presence to connected operations.

Sales, briefs, scheduling, AI production and distribution lived in different places. This is the ecosystem that now follows every client from first contact to delivery.

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Before the case, one question:

Does your operation also have stages that don’t talk?

Private conversation. You decide what reaches Arthur.

I want something like thisSee how it was built
  • Tech Lead and architecture
  • Multi-tenant platform
  • AI in production
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02The challenge

One operation. Too many loose ends.

Sales, briefs, scheduling and production needed to work together. The goal was to build a shared foundation to follow the client journey and keep work moving between teams.

Before
  • Sales in one place
  • Briefs in another
  • Scheduling in another
  • Production tracked separately

After: one continuous journey, with shared context.

03The modules

Six modules. One shared context.

FROM CONVERSATION TO CLIENT

Sales

Leads, proposals and negotiation stages connected to the start of operations.

  1. 01Lead
  2. 02Proposal
  3. 03Onboarding
Conceptual visualization — not a product screenshot
04AI in production

AI comes in where it saves time: creation.

Multimodal reference analysis and script writing with the context of each brand’s guidelines — inside the production flow, not in a separate tool.

  1. 01Reference

    Videos, images and examples sent by the brand.

  2. 02Gemini + context

    AI reads the references with each brand’s guidelines.

  3. 03Script

    A draft script, ready for the team to adjust.

  4. 04Approval

    The team reviews and approves before production moves on.

AI proposes. People decide.

I want AI in my workflow
05Architecture

From interface to intelligence.

Next.js and TypeScript for the experience. Firebase for authentication, data, files and functions. Gemini for AI workflows and Meta Graph API for analytics integrations.

Integrations: Instagram metrics via Meta Graph API and notifications between stages.

06The result

The result is a connected operation.

The project brings acquisition, management, production and intelligence into a shared architecture.

  1. 01One client journey

    From first contact to delivery, without switching tools.

  2. 02Shared context

    Each team sees what it needs, when it needs it.

  3. 03AI inside the flow

    Not beside it — where it really saves time.

These capabilities describe the developed scope. Internal screens and client data are not exposed, and no metrics are published without permission.

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07The decision

KROFH got a system of its own. What about your operation?

I don’t know yet which part of the case relates to you most — that’s fine.

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